Vinyl
Building and Scaling Vinyl from Zero to 1,000+ Users in 9 Months
Background
Vinyl is an AI meeting assistant purpose-built for accountants and bookkeepers. Their vision was ambitious: to create a product that could capture and summarise meetings, integrate deeply with accounting tools, and scale globally.
When Vinyl came to Ahoyahoy, they had the idea and industry knowledge but needed a technical partner who could turn it into a reality—fast.
The Challenge
Vinyl needed to:
Build a working MVP from scratch in under six months.
Architect a platform that could support heavy data and integrations with Zoom, Teams, and Google.
Scale to over 1,000 users within the first year, without compromising performance or security.
Why Vinyl Chose AhoyAhoy
Vinyl’s founders were looking for more than a dev shop. They needed a team who could:
Work as an extension of the startup team.
Provide deep technical expertise in cloud architecture and SaaS scaling.
Move fast without sacrificing quality.
That’s where Ahoyahoy came in.
Our Approach
We worked side-by-side with Vinyl across every stage of the product journey:
Discovery & Architecture
Scoped out requirements and selected the tech stack.
Designed a cloud-first architecture that could scale as user numbers grew.
MVP Design
& Build
Scaling For Growth
Optimised infrastructure and dependencies to handle thousands of users.
Ensured stability, performance, and security as adoption accelerated.
Ongoing Partnership
The Results
Vinyl needed to:
MVP shipped in 2 months
Bringing Vinyl to market faster than planned.
Scaled to 1,000+ users in 9 months
Without downtime or service interruptions.
Future-ready architecture
Designed to support global growth as Vinyl expands across Australia, the UK, and the US.
Our Impact
This project highlights what Ahoyahoy does best: helping ambitious startups move from concept to scale.
By embedding with the Vinyl team, we delivered speed, stability, and a platform that’s now powering one of the fastest-growing AI products in the accounting industry.
“Ahoyahoy weren’t just an agency; they were an extension of our founding team.”
“They helped us go from idea to a fully scalable product in record time. Without their expertise, Vinyl would not have been able to launch as quickly or scale as smoothly as it has.”
Trent McLaren, Co-Founder
Innovative solutions, simplified.
Want to work with us?
Boutique technology consulting & software development business with a product focus
© 2025 AhoyAhoy
